Scala Inc. announced today that it will debut a new interactive screen communication solution at Integrated Solutions Europe 2012 later this month.
The new solution allows users with smartphones, iPads or tablet PCs to take control of the digital screen's content library and choose the information they want to receive — allowing companies ranging from retail and quick-service restaurants to corporate communications, banks, hospitals and education to micro-target messages to individuals, Scala said.
Visitors at the Scala booth at ISE 2012 will have the opportunity to test the system out for themselves by scanning a QR code with their smartphone to access a digital display management tool that allows them to choose from various information bundles and determine what is displayed on the playback screens at the stand.
With this new solution, digital signage viewers can determine which specific information they want to receive at that point and moment. Examples of how this technology can be used include customers in stores or banks, employees in a corporate building lobby, students in schools, patients in hospitals, guests in restaurants and more.
Visitors can also test Scala's Twitter integration, see how interactive screens can transfer a great variety of targeted information and experience how picking up a product from a store shelf can trigger targeted product-related messaging on a screen.
"For 25 years, organizations ranging from retail and quick-service restaurants to corporate communications, banks, hospitals and education have seen the flexibility and benefits of communicating using Scala's digital communication," said Scala's new CEO, Tom Nix, in the announcement. "Combining this know-how with our latest developments, I am convinced we can find new ways to help companies to quickly engage and inform their audiences. Many organizations are challenged to find innovative ways to deliver valuable content to target audiences in the short bursts of time available."
Several of Scala's partners also will showcase a range of digital signage technology at Scala's booth at this year's event:
Sharp Electronics is Scala's official Display Partner at ISE 2012, and the companies will be jointly showcasing Sharp professional displays, including Sharp's new 70-inch PNE702 digital signage display and 60-inch PNV602H high-brightness video wall panels.
Christie also is partnering with Scala at ISE 2012, where Scala will be showcasing a configuration of 35 MicroTiles with dedicated content. The cooperation between both companies will also be represented at the InAVation Awards 2012, where they have closely been working together on the recent London Stock Exchange project, driven by integrator Focus 21.
U-Touch will be in Scala's booth at ISE showcasing its new 19-inch and 22-inch touch totem kiosks. Featuring U-Touch's brand new infrared true multitouch technology, these small-screen kiosks are aimed at point-of-sale, wayfinding, virtual reception and many other applications.
Mdina Media will be featuring at ISE the Scala Embedded Certified players of the Q and E series and the new model, the S8000 Nano-ITX (16 x 16 x 2 cm high), with an AMD Fusion 1.6 Dual Core, HD6310 graphic card. Mdina also will showcase its new E3000 Nano-size with AMD 785E chipset, dual core, low power consumption.
MediaVue will be presenting its full line of ultra-high reliability player PCs and showcasing the SureVue D4, which has become one of the preferred Scala solutions for video walls, digital menu boards or any deployment with multiple screens per location. The SureVueD4 supports four independent outputs at 1080p all running real HD content.
IAdea will demonstrate what it says is "the industry's first media appliance to support the HTML5 open content standard," allowing content production efforts to be shared between websites, mobile devices and digital signage. In addition, the technology enables interactivity between mobile devices and the big screen, allowing content to be delivered through Scala's Enterprise Content Manager and the new Bridge Server 3.0.
Scala also will be showing integrated solution packages from Visapix, such as "People Attract," which measures the viewer's attention span and gender, making it possible to adapt messages to the particular target group in real time.
Step4Media will be presenting TelemediaVision, its turnkey digital menu board solution, at the Scala booth. This database-driven product enables partners to create and manage dynamic digital menu boards without the need for programming. TelemediaVision includes a user-friendly CMS, can be hosted on Scala servers and is available in a SaaS solution.
Pufferfish Ltd. will be displaying the PufferSphere M 600 spherical digital signage solution. The display is interoperable with the Scala platform, with Pufferfish launching a new LiveWarp box, which converts standard Scala feeds for automatic display on the sphere. Other new optional features available with the PufferSphere M system include in-built audio and multitouch interactivity.
A high-quality, 35-square-meter digital screen, complete with sound capability and mounted on a trailer unit for easy transportation, will be shown by Maritime Media Services outside, at the entrance of ISE. The huge screen is aimed at enhancing the experience of visitors at events by displaying relevant advertising messages, sponsor logos, public safety announcements, event itineraries and more.